News from the set cart: The Harman Job

The Harman job might sound like a 70ties gangster movie about the perfect heist. It is not!  But, it started with a phone call from a client. The question was how to best approach the creative layout that the client had presented?
I met up with the photographer and we had a chance to look through the high-res CGI prints delivered from the ad agency. The idea was clean and simple; they wanted 25 razor-sharp images, all extreme close-ups of products that could be blown up to 6×20 feet and viewed from arms length. I’ve worked on other jobs with focus stacking and knew that focus stacking could solve the problem with very narrow depth of field. To make the perfect image, we needed a high resolving camera with which to shoot between 100-150 plates for each image. Each plate would later be rendered into one perfect, tack sharp image. Getting this close to an object, with the intention of blowing the image up to 6 x 20’ (feet) large prints for in-store use demands the most heightened attention to quality in every aspect. The sharpest lenses were called for, as well as a Phase One 80 Mpix digital back, perfect lightning, and a seamless team of professionals that know exactly what the client is asking for and how to deliver. Captureforce delivered the digital equipment while at the same time handling all the post-production including the retouching and focus stacking.The result is visible in the new Harman Kardon flagship store located on Madison Avenue at 54th Street.

 

Splendid photographs / Perfect technique.

 

 

 

Links to examples of retouching performed by Captureforce CFX.
CFX Beauty / Fashion,  PDF 11MB  [click here]
CFX Harman Kardon,  PDF 5MB  [click here]
CFX Harman Kardon,  PDF 3MB  [click here]
CFX Radeberger,  PDF 4MB  [click here]