The Future According to Epson

We recently worked on an interesting project for EPSON shot by LA photographer Glen Wexler. The idea was to show how the world would look like in the near future with the help of technology from EPSON.

The project started out in NYC and continued for two weeks in Tokyo. The job was brought to life by an excellent team of video and still professionals consisting of creatives and assistants from the US as well as our local kick-ass team in Tokyo. Working with a local crew and on multiply locations in a foreign country is no news. Things went smooth, but with a daily doses of funny bone moments. Captureforce has years of experience working in foreign locations including Asia and east Asia, Russia, South Africa, Europe, and in most of the states within the US. Large projects like these can be resource draining and there’re always an element of surprise, but you’re also met with new people who will help make things happen and it’s rewarding to look at the finished outcome and know you’ve been a part of it.

On the tech side, we were shooting with the Hasselblad H cameras and a Phase One IQ 80Mpix digital back to create the unique files needed for the final composites. We were shooting after sunset when the energy of the city visualizes against the night sky. The final images were created by shooting around thirty 80Mpix files in a multi row cubic panorama formation, keeping the camera at its own nodal point, to create one large file. This process and the amazing retouching / CGI animation done by Glen Wexler’s own in-house post production department made the project incredibly special and we’re looking forward to share more EPSON moments with you in the future.

 

Best wishes,
Esben // Captureforce

Director: Glen Wexler
Client: EPSON America
Campaign name: Where there’s business there’s EPSON

 

[The theme of the campaign is to show a glimpse of how the world could look like in the near future with technology from EPSON computers, printers, projectors, robotics and industrial equipment. The 30 second commercial use imagery from the NYC downtown skyline and incorporate green screen footage together with CGI content and animation.]