There has always been a gap between DSLR and Medium format digital cameras, but that gap has now been narrowed, first by the Canon 5DS R and since the Nikon D850. We have been using both cameras side by side with high-end medium format digital cameras. The autofocus hit-rate is considerably better and the cameras are overall snappier. You get a lot of camera for your money, but keep in mind that shooting with the Canon 5Ds R or D850 requires that you step up your technique. In other words, the subject blur and camera shake that sometimes would be unnoticeable when using a lower Mpix camera will reveal itself immediately when using a 50+ Mpix camera. We now only recommend MFD to our clients when they need the outmost in image resolution and file integrity.
Another issue we recently noticed occurred during a shoot that included 2 rented cameras from a local rental house. Both cameras back-focused about 3” leaving the model’s eyes consistently out of focus. Technical issues always involve a bit of playing catch-up especially when you’re on set. They’re difficult to correct on the fly, and before you realize the problem and deem it serious enough to use time on, you could be an hour or so into your shoot. That’s why we always recommend renting cameras and lenses from us. We simply know our cameras and have already ironed out all the kinks.

We know better. We have been hand picking our lenses for years. That’s how we ensure our lenses are meeting your expectations. Our practice has been to buy as many as possible of each lens and then to compare their performance. At times, the results are surprisingly equal, but at times, some lenses are far apart in regards to image quality. Our suggestion is to test the lens you’re buying… it’s the only way to get the best performing lens for your camera.

The above picture shows 6 lenses compared agains each other at 100%.

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Do you know the accuracy of your PocketWizards or how much power you loose when you shoot at a high shutter speed compared to an old school pc sync cable? We tested each and compared them all.

The images above illustrate the power coming from a ProFoto flash head shot at the same power setting, but at different shutter speeds. Ideally we would like to see the same output throughout the test, but what we can conclude is that the shutter speed does influence our flash output. When looking at the images to the right, you’ll notice the decrease in brightness when working with the PocketWizards and even more so with the Elinchrom SkyPort.

Images above are exposed respectively @ 1/125 sec, 1/250 sec, 1/500 sec, 1/800 sec.