Winter shoot with Cooper Tires // BTS in Lake Placid

Is there a more exhilarating way to start a week-long job, than to leave the city on a road trip that takes you to a breathtaking landscape of frozen waterfalls and the sun setting behind snow-covered mountains?

Like a Mission Impossible movie, everyone was arriving from somewhere else. Our photo crew came from NYC, the photographer from Munich, the car crew from Florida and an amazing precision driver from Atlanta. All the cars were transported from Florida and were each selected for their look and ability to display the tires in action in the icy winter surroundings. We had five long action-packed days and weather that for the most part cooperated nicely for those unique moments required to capture the pictures. We got it all wrapped on time and we have the pictures to show for it.